Cookie Policy

Cookie Policy

This policy explains how cookies and similar technologies are used on the Allied Universal website, ("Site") and apps that we use on the HELIAUS®, Perkbox and SmartTask systems (“Services”). The information set out in this Cookie Policy is in addition to our Privacy Notice, which provides comprehensive information about how we use your personal information both on our website and offline. You can read our Privacy Notice.

If you require further information on how we collect, process and use personal information, please contact us at or write to us at:

Allied Universal (Europe) Limited
Unit B,
Ascensis Tower Battersea Reach, London
United Kingdom
SW18 1AY

Please update your cookie preferences or do not use our Site or Services if you are not comfortable with the ways in which we and any third parties described below use cookies and related technologies.


What is a cookie?

A cookie is a small file containing a unique identifier that is placed in the web browser of your computer or mobile device when you visit a site. Cookies and similar technologies (which include pixels, tags, web beacons and software development kits (“SDKs”)) (together “cookies”) enable site operators to recognise your device and collect information from it when you interact with a site. We use this information to understand how our Site and Services are being used, remember user preferences and improve users’ browsing experience. Cookies are also used to make any advertising you may see online more relevant to your interests. For a more detailed explanation of what cookies are and how they operate, please visit or


Who places cookies on my device?

Cookies set by the site you visit are called “first party cookies”. Cookies set by other parties are called “third party cookies”. First party cookies are cookies that are specific to the website that created them. They enable us operate our Site and Services efficiently and to track the patterns of behaviour of our Service users. Third party cookies enable third party features or functionality within our Site and/or Services, such as site analytics, advertising and social media features. The parties that set these third party cookies can recognise your computer or device both when you visit the site in question and also when you visit certain other sites and/or apps. We do not control how these third parties use your information, nor do we retain access to the information collected by third party cookies. The information is controlled wholly by that third party and is subject to their own privacy policies.


What cookies does Allied Universal use, and why?

Allied Universal uses both session cookies and persistent cookies:

  • We use session cookies to identify you during a particular visit to our Site and Services. Session cookies expire after a short time, or when you close your web browser or app after use

  • We use persistent cookies to identify you over a long period of time. (For example, if you asked us to keep you signed in, we would use a persistent cookie for that purpose.) Persistent cookies allow for quicker and often more convenient access to our Site and Services. They remain on your device for a set period of time specified in the cookie.

  • We use both first and third party cookies to operate, understand and improve our Site, specifically:

    • To authenticate you and secure our Site and Services: We use cookies to monitor login, session and status data. This allows us to know, for example, whether you are logged in.

    • To remember your settings and preferences: We use cookies to recognise your browser and remember your preferences. For example, we use cookies to remember your language preferences, to remember your information so that you will not have to re-enter it when using our Site or Services.

    • To carry out analytics and research: We use cookies to understand your use of our Site and Services and how we can improve our offerings. For example, we use cookies to track whether you open emails we send you and also to monitor and analyse the effectiveness of our Services, to monitor aggregate Site usage metrics such as the total number of visitors and pages viewed. Google Analytics is a service provided by Google, Inc. ("Google"), which we use to collect anonymised statistics on our Site and Services. You can learn about Google's practices by visiting Google Analytics and privacy, and opt out of them by downloading the Google Analytics Opt-Out Browser Add-on.

    • To personalise your experience: We use cookies to personalise your use of our Site and Services, including to serve you personalised advertising, content and information that may better suit your needs.

    • To detect fraud, ensure trust and safety, and carry out investigations:  We use cookies to keep our Site and Services safe, including to detect and prevent fraud and conduct investigations.

For further details please refer to the table of cookies below.


What cookies are used on our Site and Services?

A number of cookies are set on our Site and Services, some of which depend on how you use our Site and Services. These cookies, the parties that set them, the purposes of such cookies and the means by which you can opt-out, are listed in the table further below.

Pixels: Our advertising partners may use pixels or similar technology to measure the success of the sponsored posts or other advertising products they use. A “pixel” (also sometimes called web beacon, or clear GIF) is a tiny piece of code, invisible to the user, placed on a webpage or in an email and used in combination with a cookie, to link a given activity or impression back to the user; the advertiser includes it in its content so it can measure whether our members interact with that content (for example, by clicking to view an offer). We may set our own pixel on an advertiser’s website so we can measure whether our members found the advertiser’s content effective or interesting, by determining whether the sponsored post prompted members to take advantage of the advertised offer. This information helps us assess whether sponsored posts and other advertising offers are relevant and interesting to our members and successful for the advertiser.

SDKs: We, our partners and service providers include Software Development Kits (SDKs) in our apps. SDKs operate like cookies and allow us to understand how the app is used and what actions occur in relation to the app, including when a member signs up or logs in. SDKs are also used for advertising purposes including for measurement, personalisation and to create similar audiences to advertise to.


Your choices

When visiting our Site or Services, we will ask for your consent to place cookies on your device. We also provide the option to customise your browser or app settings. By clicking the "more information" link, you can choose which cookies you want to activate for our Services and which you want to deactivate.



You may refuse or restrict the use of cookies by selecting the appropriate settings in your browser or clicking the "more information" button on the cookie banner. However, limiting or refusing cookies may affect some functionalities of the Site. Please note that our systems are not configured to accept browsers ‘Do Not Track’ signals, because no industry standard for handling them has been adopted. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit

For more information, please visit the Digital Advertising Alliance at or the Network Advertising Initiative at (for US members) or the European Digital Advertising Alliance at (for EU members)


Mobile apps

Your mobile device may include a feature that allows you to delete or opt-out of some types of cookies such as the “limit ad tracking” option in your iOS or Android device’s privacy settings.

Visit the Network Advertising Initiative’s mobile choices page at for more information.

The Digital Advertising Alliance also provides a mobile app that lets you opt-out of interest based advertising from participating advertisers found at:


Third parties

Please refer to the table of cookies below to specifically accept or opt-out of certain third party cookies.


Opting out

Using these opt-out services will not prevent you from seeing all ads but may make the ads you do see less relevant to you. However please note that some parts of our Site and Services will not function correctly if you disable some cookies.


Changes to this policy

Our business changes constantly and our cookie policy will also change, so please review it frequently. We will notify you of any changes by posting the updated policy on this page with its effective date. If the change is material, we will take reasonable steps to notify you in advance.



For more information about how we collect, use and share your information, see our Privacy Policy (link) If you have any questions about our use of cookies, please contact us online or at You can also reach us at the address listed in our Privacy Policy.


Table of cookies (used on the Site)

Type of cookies Domain / Provider Purpose Your choices
Necessary cookies: these cookies are essential for the operation of our Site. They make it possible for you to browse and use our Site. _cfduid The cookie is used by the content network, Cloudflare, to identify trusted web traffic.
It expires in 1 year
  _cfduid The cookie is used by the content network, Cloudflare, to identify trusted web traffic.
It expires in 1 year
  BIGipServer# This cookie is used to distribute traffic to the website on several servers in order to optimise response times.
It expires after your browsing session.
Marketing: these cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver specific advertising or to restrict or limit the number of instances you see an advertisement. They also help us measure the effectiveness of advertising campaigns on the Site. _fbp This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
It expires in 3 months.
  _gcl_au This cookie is used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
It expires in 3 months.
  _mkto_trk This cookie contains data on visitor behaviour and website interaction. This is used in context with email marketing service, which allows the website to target visitors via email.
It expires in 2 years.
  fr This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. No/Yes
  tr This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. No/Yes
Statistics: these cookies help us to understand how visitors interact with the Site by collecting and reporting information anonymously. _ga This cookie registers a unique ID that is used to generate statistical data on how a visitor uses the Site.
It expires in 2 years.
  _gat This cookie is used to interact with google analytics.
It expires in 1 day
  _gid This cookie registers a unique ID that is used to generate statistical data on how a visitor uses the Site.
It expires in 1 day
  collect This cookie is used to send data to Google Analytics about a visitor’s device and behaviour. It also tracks a visitor across different devices and marketing channels.
This is a session cookie.


Table of cookies used on the Services

Third Party Domain / Provider Purpose Your choices
HELIAUS® Allied Universal Retention of log in details No/Yes
SmartTask SmartTask Retention of log in details No/Yes
Perkbox Perkbox Retention of log in details No/Yes
Edge Allied Universal Retention of log in details No/Yes


Last Updated

12 June 2020